Thanks to Homer's dislike of the cars Herb's company was creating, Herb decided his company needed a new car that would appeal to the "average" American. Despite the many objections of Herb's employees, Herb encouraged Homer to follow his instincts in creating a car that American consumers would want to buy. Homer took charge of the project after Herb encouraged him to obey his gut when it came to what kind of car he wanted. Unfortunately, Homer's creation was such a monstrously strange car, it cost so much to develop, and had such a high price tag, that Herb's car company went out of business shortly after, with its building purchased by Komatsu Motors. When The Simpsons were driving back to Springfield, Bart told Homer he thought it was pretty cool.
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In the video game The Simpsons Road Rage, The Homer is unlocked after all 10 missions are completed successfully. The vehicle is driven by Homer, but is harder to handle than his Pink Sedan, and is more of a trophy than an actually useful car like the Bandit and Hover Car. When selected before it is unlocked, Homer will be heard saying "And the sticker price for this car... is $82,000?!" along with an audible crowd gasp as the car is displayed.