Stark Richdale a teacher of the extension class "Successmanship 101" and an author of the book Megatronics: The 48 Tips to Corporate Success.
Richdale taught his students to reach for the top and garner a more positive and aggressive outlook on life. He despised losers. As a reward from life, he showed them his watch that "is jammed with so many jewels, the hands can't move" and his Bentley Mark 12, claiming that "they gave one to me one to Steven Spielberg and they shot the guy who made it." He gave his book to Homer, who then took control of his life.
Richdale also cameoed at several points in The Simpsons Movie in crowd scenes.