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Smokey the Bear is a mascot for the Mt. Useful Visitors Center designed to raise awareness on ways to prevent forest fires.
When Bart, Lisa , Maggie and Marge were at the Mt. Useful Visitors Center, Bart went to a statue of Smokey the Bear. Smokey said "Only WHO can prevent forest fires ?" Bart then pressed the You button and Smokey said "You pressed you, referring to me, that is incorrect. The correct answer is you."