Love Day was a summer holiday made up by Mr. Costington when he wanted to increase summer sales due to a lack of summer holidays. The holiday was put together to scam people into buying love-themed toys and gifts for no reason whatsoever. The scam turned out to be a success. Homer was disappointed to be gifted the wrong Lord Huggington plush bear, Bart was sceptical about Marge's 'kiss and make me boogie' jack-o-'lantern. The family try to cram the leftover crappy toys in the bin leading into the main story of the episode.
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