Love Day was a summer holiday made up by Mr. Costington when he wanted to increase summer sales due to a lack of summer holidays. The holiday was put together to scam people into buying love-themed toys and gifts for no reason whatsoever. The scam turned out to be a success. Homer was disappointed to be gifted the wrong Lord Huggington plush bear and Bart was skeptical about Marge's 'kiss and make me boogie' jack-o-'lantern. The family tried to cram the leftover crappy toys in the trash can.