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The Krusty Brand Seal of Approval is a sticker placed on all of Krusty the Clown's products.
In theory, the sticker indicates that the product has been tested, determined to be safe, and approved for use. In practice, however, Krusty will approve of absolutely any product that's even suggested to him without even looking at what he is endorsing, resulting in this sticker being placed on dozens of low quality and often dangerous products.