James L. Brooks is a famous writer for TV shows. He first appears as a still in the The Simpsons 138th Episode Spectacular, although here he is portrayed as fat, wealthy tycoon with many entertainment awards.
In a later appearance, Ned Flanders dreams about the horrors of Hollywood and sees him. James offers Ned a sponge cake with brandy icing, to which Ned screams, "No!" He also asks if Ned likes football (then laughs as he tells Ned that LA has no team).
Behind the laughter
James L. Brooks is an executive producer and developer of The Simpsons.