Fudd Beer is the main brand of beer in Shelbyville and Spittle County. It is the chief competitor of Duff Beer which is intentionally spelled with a parallel swapping of the consonants. Homer became aware of Fudd Beer while patronizing a "redneck bar" in nearby Spittle County. It was later revealed to be considered very popular in Springfield's rival town of Shelbyville. Despite its popularity, Moe said he thought it had been banned "after all those hillbillies went blind".