Apu transformed the Kwik-E-Mart into the Freak-E-Mart when Jasper froze himself in the freezer.
Jasper hoped to live to the future thus freezing himself in a freezer at the Kwik-E-Mart. As advised by Dr. Nick Riviera, Apu kept Jasper in the freezer. Apu decided to transform the Kwiki-E-Mart into the Freak-E-Mart selling unusual items and with the newly named Frostillicus as the main attraction. All was going well until the freezer failed and Frostillicus thawed. To save the business, Apu changed the store into the Nude-E-Mart, a cross between a store and a strip club.