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He and his partner Paul are the founders of Exploration Incorporated, a project that promissed to make a colony on Mars until 2026. Lisa and Marge got approved, but they announced that a rival project's rocket was almost ready, so they decided to launch their rocket on Thursday. During the launch, it was revealed that the rocket was fake, and they did that only to inspire the next generation, but they couldn't get away because their car was not starting.