Bambi Bouvier (née Petitbois)(1903-1975) is the grandmother of Marge Simpson. She had a serious drinking problem and bought a Confederate themed Liquor Lad whiskey bottle to conceal it. In an attempt to hide the fact that she had a drinking problem, she claimed that the bottle was actually a family heirloom that dated back from the Civil War. Marge never found out about it until she attempted to sell it to Cockamemie's nostalgia shop to get enough money to fix their gas main. She died in 1975 seven years after her husband.