After Kent Brockman broadcasts a story about a national survey ranking Springfield as the least popular city in America, the town adopts Marge Simpson's proposal to launch a film festival to boost Springfield's image, and Marge is placed on a panel to judge each short film produced by the townspeople.
Also on the panel is New York City critic Jay Sherman, who hosts a cable movie review show called Coming Attractions. Sherman's stay at the Simpsons' house creates some difficulties in the household, as Sherman proves to be able to out-belch Homer (to Homer's chagrin), and he begins to suspect Marge does not really respect him. When Homer confides his concern to Marge, she tries to reassure him that she does respect him. However, she mentions that she has been exasperated with Homer for his constant crude behavior and his unnecessary rudeness towards Sherman. Marge gives him a spot on the judges' panel, in place of Martin Scorsese.
Meanwhile, when Mr. Burns learns that his profits have dropped due to his bad image, Smithers informs him of the film festival, and Burns decides that an epic biographical film will endear him to the people. He hires Steven Spielberg's "non-union, Mexican equivalent," Señor Spielbergo to direct, deciding to play himself in the film after the auditions to have an actor (even Homer) portray him fail screen test.
On the night of the festival, the films are shown. Apu's Bright Lights, Beef Jerky (security footage from the Kwik-E-Mart), Moe's musical number, Moe Better Booze (little more than a song-and-dance advertisement for Moe's Tavern), Bart's The Eternal Struggle (a home video of Homer attempting to squeeze into a pair of undersized pants that gains favorable reviews), Ned Flanders' film about Moses, and Hans Moleman's, Man Getting Hit by Football, which only features Moleman getting hit in the groin by a football. His movie makes Homer laugh, but Marge is displeased with him when she hears him announce that he should get the grand prize. She and Jay both remind him that it is not America's Funniest Home Videos and that Homer cannot quickly judge on one movie. Festival attendees are particularly touched by Barney's artistic introspective film about alcoholism, Pukahontas, which Jay foresees to be the eventual winner. Mr. Burns' film, A Burns for All Seasons, is screened last, and is met with a negative audience reaction. The attendee believe his film is poorly made and purely ego-driven to try to portray him in a more positive light.
In the judges room, Mayor Quimby and Krusty the Clown support Mr. Burns' poorly made and ego-driven film, which Jay questions why. It turns out that they were bribed with money by Burns himself out of their own egos. Jay and Marge honestly support Barney's touching film, Pukahontas. The tie is left for Homer to break, and he enthusiastically votes for Hans Moleman's film Man Getting Hit by Football, which he found to be hysterically funny. Outside, Marge have a discussion with Homer and express her disappointment with him for voting incorrectly. He tries to defend himself, but Jay points that there are some things in life that are more important than seeing a man get hit in the groin with a football (then Jay himself gets hit in the groin with a football, after which Nelson is heard laughing in the background). Finally convinced to change his vote, Homer asks Marge to let him view the two movies again in private.
In serious thought, he re-watches both Barney's and Moleman's movies. After some vacillation ("Barney's movie had heart, but 'Football in the Groin' had a football in the groin"), Homer finally votes for Barney's movie. After being announced as the winner, Barney declares he will become clean and sober ... that is, until his prize is revealed to be, ironically enough, a lifetime supply of Duff Beer. Marge tells Homer she is proud of him for choosing the right film, while Mr. Burns sits in his seat in disgust and being a sore loser in the process.
The scene then shifts to six months later at the Academy Awards, where Burns' film has been nominated for an Oscar for Best Actor. Burns feels he's sure to win, having bribed everyone in Hollywood. However, his hopes are dashed when the winner turns out to be George C. Scott starring in a remake of Hans Moleman's Man Getting Hit by Football. Marge then laments that it's time Mr. Burns learns his lesson that he can't bribe everyone.