2x2 (Russian: Дважды два, Dvazhdy dva — "Two-by-two") is Russia's oldest private entertainment TV channel, founded in 1989. It was temporarily closed in 1997 and rebooted in 2002. Since 2007 it specializes in adult-oriented animated series, and sometimes live-action shows since 2009. Starting from the mid 2000s, after a fellow Russian TV channel, REN-TV, lost the rights to broadcast the Simpsons, 2x2 became the exclusive Russian broadcaster of the Simpsons. The show is shown everyday with a voiceover translation.